SPOC is a leader in emerging energy technologies. Working through our strategic partner FitzMartin, we turned 2 hours of unscripted Q&A with SPOC’s chief technologist into a series of tight, punchy 1-3 minute clips, each focused on a different aspect of their potential customer’s decision-making process. These videos were produced as part of a huge content marketing campaign.
Using SPOC’s existing branding guide as a baseline, we created animated title cards, logo sequences and lower thirds, and replaced the green screen with a color-branded background. We curated illustrative stock footage, an energetic but unobtrusive musical score, and created animated explainer segments.
In addition to the full-length versions, we also produced 30-second and 15-second versions to be used in online advertisements and social media posts, examples of which you can view below: