RBI wanted to commemorate seventy-five years in business by telling its history in words and photos from its immense archive. What better way than a vivid coffee table book?
As a family-owned company, leadership was divided into three major eras. We devised the concept to give each era a unique look and feel to visually represent the progression of time — from post-war black and white simplicity to the colorful 70s & 80s, to the modern 90s & 2000s.
This was a massive undertaking with a tight deadline, but we pulled it off by going in with a clear vision and sharp oversight of time and resources.